Propaganda Research

Transfer:

Trying to get the viewer to "pick a side"

Testimonial:

Using a person (often famous) to endorse a product or claim that the product does what it claims.
Rewards:

Promising rewards to the client. In this ad campaign, the promise of smelling good and attracting the ladies.
Repitition:

Using an element, such as a word or icon, over and over to push a point.
Plain Folks:

Causing the viewer to identify with the brand by claiming to be "just like them."
Name-Calling:

Using words to give a negative impression of another person or product.

Logical Fallacies:

Making claims that don't logically make sense, such as drinking coffee to make your life better.

Imagery:

Relying on an image to evoke an emotion or tone.
Glittering Generalities:

Using words that sound good, but don't really mean anything.
Emotional:

Relying on feeling based imagery and/or text to cause the viewer to act on feeling.
Card Stacking:

Comparing a company with a competitor and stating why they are better. The ad below compares macs to pc and makes macs look more hip/trendy/efficient among other things.
Bandwagon:

Be a part of the crowd. Don't get left out.

Seville Quarter - with revisions

Trying to make the text work in this design is not going as well as I would like it to.

The typeface didn't really agree with the rest of the design, so I chose to use all caps and a different typeface.